The creative mind plays with the objects it loves. (Carl Jung)
Photoplay is a two year old. We make films and photoplays of any sort.
We produce commercials, internet content, music videos, TV, long-form drama and documentary projects.
We love to make stuff with our friends.
Please feel free to check out our work & CONTACT US if you like.
Photoplay is a two year old. We make films and photoplays of any sort.
We produce commercials, internet content, music videos, TV, long-form drama and documentary projects.
We love to make stuff with our friends.
Please feel free to check out our work & CONTACT US if you like.
INTEGRATED CONTENT
INTEGRATED CONTENT
In a bid to reduce death and serious injury on regional and rural roads, audiences were invited to the Facebook page & encouraged to hit the "likes this" symbol in order to reach the 10,000 likes that would see the Victorian township of Speed change its name to Speedkills - a target reached within days!
tac . rename speed . the appeal. directed by andrew lancaster
Naked Communications, MelbourneIn a bid to reduce death and serious injury on regional and rural roads, audiences were invited to the Facebook page & encouraged to hit the "likes this" symbol in order to reach the 10,000 likes that would see the Victorian township of Speed change its name to Speedkills - a target reached within days!
Support the campaign, and click LIKE IT at WWW.FACEBOOK.COM/SPEEDKILLS
INTEGRATED CONTENT
renault . stress test drive . directed by scott otto anderson
Naked communications, Sydney
INTEGRATED CONTENT / COMMERCIAL
ffa . socceroos viral campaign . extreme training for uzbekistan football victory . directed by scott otto anderson
Lowe, SydneyIn a context where all presumed that the Socceroos were sure to qualify, the FFA adopted an unorthodox strategy in order to rally audiences to the World Cup Qualifying Series matches: to promote the opposition as fierce adversaries capable of knocking Australia out. Over the course of campaign, the videos scored over 1.2 million hits on YouTube. The Campaign picked up Gold in the Integrated Category at New York's John Caples Awards 2009.
INTEGRATED CONTENT
solo . lucky undies . directed by scott otto anderson
BMF, Sydney.Working with real everyday people who are football fans, this call to arms was made to inspire the nation to wear SOLO Lucky Undies to support he Socceroos at the 2010 Soccer World Cup. Luck that could be generated here in Australia but could reverberate all the way to South Africa. 225,000 pairs of SOLO Lucky Undies were produced to allow Australians to get their behinds behind the Socceroos. The campaign picked up Bronze in the Integrated Solutions category at the AWARD AWARDS 2011.
INTEGRATED CONTENT / COMMERCIAL
sydney film festival 2011 . ingredients . directed by scott otto anderson
Boccalatte / Photoplay Films co-productionPhotoplay worked closely with BOCCALATTE to create the 'ingredients to a good film festival' concept, designing the characters used throughout the campaign in TV, online and print with the amazing help of production designers Damien Drew & Kevina-Jo Smith. A big thanks to everyone who collaborated with us on this project, from the Money Bag to the Monster.
For more information on the SFF, go to the SYDNEY FILM FESTIVAL 2011 WEBSITE.
COMMERCIAL / INTEGRATED CONTENT
telstra . it's how we connect . directed by lucinda schreiber
film commissioned by telstra
INTEGRATED CONTENT
In a bid to reduce death and serious injury on regional and rural roads, audiences were invited to the Facebook page & encouraged to hit the "likes this" symbol in order to reach the 10,000 likes that would see the Victorian township of Speed change its name to Speedkills - a target reached within days!
tac . rename speed . gabby . directed by andrew lancaster
Naked Communications, MelbourneIn a bid to reduce death and serious injury on regional and rural roads, audiences were invited to the Facebook page & encouraged to hit the "likes this" symbol in order to reach the 10,000 likes that would see the Victorian township of Speed change its name to Speedkills - a target reached within days!
Support the campaign, and click LIKE IT at WWW.FACEBOOK.COM/SPEEDKILLS
INTEGRATED CONTENT
In a context where all presumed that the Socceroos were sure to qualify, the FFA adopted an unorthodox strategy in order to rally audiences to the World Cup Qualifying Series matches: to promote the opposition as fierce adversaries capable of knocking Australia out. Over the course of campaign, the videos scored over 1.2 million hits on YouTube. The campaign picked up Gold in the Integrated Category at New York's John Caples Awards 2009.