photoplay films http://www.photoplayfilms.com.au en-us Tue, 10 Jun 2003 04:00:00 GMT Tue, 10 Jun 2003 09:41:01 GMT http://www.photoplayfilms.com.au photoplay hello@photoplayfilms.com.au hello@photoplayfilms.com.au 5 <![CDATA[army reserve . step up . directed by andrew lancaster]]> http://www.photoplayfilms.com.au/media.php?id=197 ]]> http://www.photoplayfilms.com.au/media.php?id=197 <![CDATA[jagwar ma . come and save me . directed by andrew lancaster (& jono ma)]]> http://www.photoplayfilms.com.au/media.php?id=196 ]]> http://www.photoplayfilms.com.au/media.php?id=196 <![CDATA[air new zealand . one smart . directed by scott otto anderson]]> http://www.photoplayfilms.com.au/media.php?id=195 ]]> http://www.photoplayfilms.com.au/media.php?id=195 <![CDATA[daily telegraph . in your world . directed by scott otto anderson]]> http://www.photoplayfilms.com.au/media.php?id=194 ]]> http://www.photoplayfilms.com.au/media.php?id=194 <![CDATA[mastercard . nick of time . directed by matt kamen]]> http://www.photoplayfilms.com.au/media.php?id=192 ]]> http://www.photoplayfilms.com.au/media.php?id=192 <![CDATA[ffa . socceroos viral campaign . extreme training for uzbekistan football victory . directed by scott otto anderson]]> http://www.photoplayfilms.com.au/media.php?id=191
In a context where all presumed that the Socceroos were sure to qualify, the FFA adopted an unorthodox strategy in order to rally audiences to the World Cup Qualifying Series matches:  to promote the opposition as fierce adversaries capable of knocking Australia out. Over the course of campaign, the videos scored over 1.2 million hits on YouTube.  The Campaign picked up Gold in the Integrated Category at New York's John Caples Awards 2009.

]]> http://www.photoplayfilms.com.au/media.php?id=191 <![CDATA[sydney film festival 2011 . directed by scott otto anderson]]> http://www.photoplayfilms.com.au/media.php?id=190 ]]> http://www.photoplayfilms.com.au/media.php?id=190 <![CDATA[nestle . carnation . directed by scott otto anderson]]> http://www.photoplayfilms.com.au/media.php?id=189 ]]> http://www.photoplayfilms.com.au/media.php?id=189 <![CDATA[masterfoods . masterchef . directed by scott otto anderson]]> http://www.photoplayfilms.com.au/media.php?id=188 ]]> http://www.photoplayfilms.com.au/media.php?id=188 <![CDATA[telstra . it's how we connect . directed by lucinda schreiber]]> http://www.photoplayfilms.com.au/media.php?id=185 ]]> http://www.photoplayfilms.com.au/media.php?id=185